The research time span covered by the report is from 2019 to 2030; it provides an overview of the Global Audience Analytics Market and also provides a deeper in-depth segmentation of the market by regions, product type and downstream industries.
The global Audience Analytics market size in 2023 is 4375.8 million US dollars, and it is expected to be 9795.1 million US dollars by 2030, with a compound annual growth rate of 12.2% expected in 2024-2030.
MARKET COMPETITIVE LANDSCAPE:
The main players in the Audience Analytics market include Adobe, Inc., Oracle Corporation, IBM Corporation, SAS Institute, Inc., and Sightcorp (Raydiant Inc.). The share of the top 3 players in the Audience Analytics market is XX%.
REGION SHARE:
The report covers the market size information of North America, Europe, Asia Pacific, Latin America, Middle East and Africa, and North America accounted for XX%, Europe accounted for XX% of Audience Analytics market, and Asia Pacific accounted for XX%.
SEGMENT OVERVIEW:
The report segments the market by Type and Application. Solution accounted for XX% of Audience Analytics market in 2023. Services share of XX%.
Media & Entertainment accounted for XX% of the Audience Analytics market in 2023. Automotive & Transportation accounts for XX%.
For competitive landscape, prominent players with considerable market shares are comprehensively analyzed in this report. With information regarding the concentration ratio and detailed data reflecting the market performance of each player shared, the readers can acquire a holistic view of the competitive situation and a better understanding of their competitors.
As the COVID-19 takes over the world, we are continuously tracking the changes in the markets. We analyzed the impact of the pandemic in detail, along with other key factors, such as macro-economy, regional conflicts, industry related news and policies. Meanwhile, market investment scenario, technology status and developments, supply chain challenges, among other essential research elements are all covered.
Key Factors Considered:
COVID-19
The report describes the market scenario during and post the pandemic in the vision of upstream, major market participants, downstream major customers, etc. Other aspects, such as changes in consumer behavior, demand, transport capacity, trade flow under COVID-19, have also been taken into consideration during the process of the research.
Regional Conflict / Russia-Ukraine War
The report also presents the impact of regional conflict on this market in an effort to aid the readers to understand how the market has been adversely influenced and how it”s going to evolve in the years to come.
Challenges & Opportunities
Factors that may help create opportunities and boost profits for market players, as well as challenges that may restrain or even pose a threat to the development of the players, are revealed in the report, which can shed a light on strategic decisions and implementation.
Chapter Outline
Chapter 1: Introduces the product overview, market scope, economic analysis of global regions, and industry dynamic analysis, and then includes inflation analysis, the impact of the Russo-Ukrainian war on the market, and the global impact of the coronavirus disease (COVID-19).
Chapters 2-4: Segmented the global Audience Analytics market by type, application and region. Analyze the revenue of market segments from different perspectives.
Chapters 5-9: Provide North America, Europe, Asia-Pacific, Latin America and Middle East & Africa Audience Analytics market country revenue data, and includes PEST Analysis.
Chapter 10: Analysis of the competitive environment of Audience Analytics market participants. This mainly includes the revenue and market share of the top players, along with the players” M&A and new entrants and expansion plans.
Chapter 11: Analyzes the main companies in the Audience Analytics industry, including their main businesses, products/services, revenue, gross margin, and the latest developments.
Chapters 12-14: Provide detailed Audience Analytics market forecast data, broken down by type, application, and region to help understand future growth trends.
Chapter 15: Concludes with an explanation of the data sources and research methods.
Highlights-Regions
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Spain
Nordic
Asia Pacific
China
Japan
South Korea
India
Southeast Asia
Australia
Latin America
Brazil
Mexico
Argentina
Middle East & Africa
Egypt
South Africa
UAE
Turkey
Saudi Arabia
Player list
Adobe, Inc.
Oracle Corporation
IBM Corporation
SAS Institute, Inc.
Sightcorp (Raydiant Inc.)
Akamai Technologies, Inc.
NetBase Solutions, Inc.
JCDecaux SE
Telmar Group Inc. (Liiv Group)
Google LLC (Alphabet Inc.)
Types list
Solution
Services
Application list
Media & Entertainment
Automotive & Transportation
IT & Telecommunication
Retail & E-commerce
Healthcare
Others
Table of Content
1 Audience Analytics Market Introduction and Overview
1.1 Audience Analytics Definition
1.2 Research Purposes
1.3 Report Timeline
1.4 Economic Analysis of Global Regions
1.5 Audience Analytics Industry Dynamic Analysis
1.5.1 Audience Analytics Market Trends Analysis
1.5.2 Audience Analytics Market Drivers Analysis
1.5.3 Audience Analytics Market Challenges Analysis
1.5.4 Audience Analytics Market Restraints Analysis
1.6 Inflation Analysis
1.7 The Impact of the Russian-Ukrainian War on the Market
1.8 Coronavirus Disease 2020 (COVID-19) Impact on Global
2 Global Audience Analytics Market Insights by Type
2.1 Market Size Insights by Types
2.2 Global Audience Analytics Revenue and Share by Type
3 Global Audience Analytics Market Insights by Application
3.1 Market Size Insights by Application
3.2 Global Audience Analytics Revenue and Share by Application (2019-2024)
4 Global Market Growth Insights
4.1 Global Audience Analytics Market Size (2019-2024)
4.2 Audience Analytics Growth Insights by Regions
4.2.1 Audience Analytics Market Size by Regions: 2019 VS 2024 VS 2030
4.2.2 Audience Analytics Revenue Market Size by Regions (2019-2024)
4.2.3 North America Audience Analytics Market Size (2019-2024)
4.2.4 Europe Audience Analytics Market Size (2019-2024)
4.2.5 Asia-Pacific Audience Analytics Market Size (2019-2024)
4.2.6 Latin America Audience Analytics Market Size (2019-2024)
4.2.7 Middle East & Africa Audience Analytics Market Size (2019-2024)
5 North America
5.1 North America Audience Analytics Revenue by Countries
5.1.1 North America Audience Analytics Revenue by Countries (2019-2024)
5.2 North America PEST Analysis
5.3 United States
5.4 Canada
6 Asia Pacific
6.1 Asia Pacific Audience Analytics Revenue by Countries
6.1.1 Asia Pacific Audience Analytics Revenue by Countries (2019-2024)
6.2 Asia-Pacific PEST Analysis
6.3 China
6.4 Japan
6.5 Korea
6.6 Southeast Asia
6.7 India
6.8 Australia
7 Europe
7.1 Europe Audience Analytics Revenue by Countries
7.1.1 Europe Audience Analytics Revenue by Countries (2019-2024)
7.2 Europe PEST Analysis
7.3 Germany
7.4 France
7.5 UK
7.6 Italy
7.7 Russia
7.8 Spain
7.9 Nordic
8 Latin America
8.1 Latin America Audience Analytics Revenue by Countries
8.1.1 Latin America Audience Analytics Revenue by Countries (2019-2024)
8.2 Latin America PEST Analysis
8.3 Brazil
8.4 Argentina
8.5 Mexico
9 Middle East & Africa
9.1 Middle East & Africa Audience Analytics Revenue by Countries
9.1.1 Middle East & Africa Audience Analytics Revenue by Countries (2019-2024)
9.2 Middle East & Africa PEST Analysis
9.3 Egypt
9.4 South Africa
9.5 UAE
9.6 Turkey
9.7 Saudi Arabia
10 Global Audience Analytics Market Competition, by Players
10.1 Global Audience Analytics Revenue and Market Share by Players
10.2 Market Concentration Rate
10.2.1 Top 3 Audience Analytics Players Market Share in 2023
10.2.2 Top 6 Audience Analytics Players Market Share in 2023
10.2.3 Market Competition Trend
10.3 Audience Analytics Players Head Office, Business Provided
10.4 Audience Analytics Mergers & Acquisitions
10.5 Audience Analytics New Entrants and Expansion Plans
11 Players Profiles
11.1 Adobe, Inc.
11.1.1 Adobe, Inc. Company Profile
11.1.2 Audience Analytics Product Overview
11.1.3 Adobe, Inc. Audience Analytics Market Performance (2019-2024)
11.1.4 Adobe, Inc. Business Overview
11.1.5 Recent Developments and Plans
11.2 Oracle Corporation
11.2.1 Oracle Corporation Company Profile
11.2.2 Audience Analytics Product Overview
11.2.3 Oracle Corporation Audience Analytics Market Performance (2019-2024)
11.2.4 Oracle Corporation Business Overview
11.2.5 Recent Developments and Plans
11.3 IBM Corporation
11.3.1 IBM Corporation Company Profile
11.3.2 Audience Analytics Product Overview
11.3.3 IBM Corporation Audience Analytics Market Performance (2019-2024)
11.3.4 IBM Corporation Business Overview
11.3.5 Recent Developments and Plans
11.4 SAS Institute, Inc.
11.4.1 SAS Institute, Inc. Company Profile
11.4.2 Audience Analytics Product Overview
11.4.3 SAS Institute, Inc. Audience Analytics Market Performance (2019-2024)
11.4.4 SAS Institute, Inc. Business Overview
11.4.5 Recent Developments and Plans
11.5 Sightcorp (Raydiant Inc.)
11.5.1 Sightcorp (Raydiant Inc.) Company Profile
11.5.2 Audience Analytics Product Overview
11.5.3 Sightcorp (Raydiant Inc.) Audience Analytics Market Performance (2019-2024)
11.5.4 Sightcorp (Raydiant Inc.) Business Overview
11.5.5 Recent Developments and Plans
11.6 Akamai Technologies, Inc.
11.6.1 Akamai Technologies, Inc. Company Profile
11.6.2 Audience Analytics Product Overview
11.6.3 Akamai Technologies, Inc. Audience Analytics Market Performance (2019-2024)
11.6.4 Akamai Technologies, Inc. Business Overview
11.6.5 Recent Developments and Plans
11.7 NetBase Solutions, Inc.
11.7.1 NetBase Solutions, Inc. Company Profile
11.7.2 Audience Analytics Product Overview
11.7.3 NetBase Solutions, Inc. Audience Analytics Market Performance (2019-2024)
11.7.4 NetBase Solutions, Inc. Business Overview
11.7.5 Recent Developments and Plans
11.8 JCDecaux SE
11.8.1 JCDecaux SE Company Profile
11.8.2 Audience Analytics Product Overview
11.8.3 JCDecaux SE Audience Analytics Market Performance (2019-2024)
11.8.4 JCDecaux SE Business Overview
11.8.5 Recent Developments and Plans
11.9 Telmar Group Inc. (Liiv Group)
11.9.1 Telmar Group Inc. (Liiv Group) Company Profile
11.9.2 Audience Analytics Product Overview
11.9.3 Telmar Group Inc. (Liiv Group) Audience Analytics Market Performance (2019-2024)
11.9.4 Telmar Group Inc. (Liiv Group) Business Overview
11.9.5 Recent Developments and Plans
11.10 Google LLC (Alphabet Inc.)
11.10.1 Google LLC (Alphabet Inc.) Company Profile
11.10.2 Audience Analytics Product Overview
11.10.3 Google LLC (Alphabet Inc.) Audience Analytics Market Performance (2019-2024)
11.10.4 Google LLC (Alphabet Inc.) Business Overview
11.10.5 Recent Developments and Plans
12 Global Audience Analytics Forecast Market Insights by Type
12.1 Global Audience Analytics Revenue Market Forecast by Type (2024-2030)
13 Global Audience Analytics Forecast Market Insights by Application
13.1 Audience Analytics Revenue Market Forecast by Application (2024-2030)
14 Global Market Growth Forecast Insights
14.1 Global Audience Analytics Forecast Market Size (2024-2030)
14.2 Audience Analytics Growth Forecast Insights by Regions
14.2.1 Audience Analytics Revenue Forecast Market Size by Regions (2024-2030)
14.2.2 North America Audience Analytics Forecast Market Size (2024-2030)
14.2.3 Europe Audience Analytics Forecast Market Size (2024-2030)
14.2.4 Asia-Pacific Audience Analytics Forecast Market Size (2024-2030)
14.2.5 Latin America Audience Analytics Forecast Market Size (2024-2030)
14.2.6 Middle East & Africa Audience Analytics Forecast Market Size (2024-2030)
15 Methodology and Data Source
15.1 A Methodology
15.1.1 Research Process
15.1.2 Market Size Estimation
15.1.3 Market Breakdown and Data Triangulation
15.2 B Data Source
15.2.1 Legal Disclaimer
List of Tables and Figures
Figure Audience Analytics Picture
Table Product Definition of Audience Analytics
Table Economic Analysis of Global Regions
Table Market Trends Analysis
Table Market Drivers Analysis
Table Market Challenges Analysis
Table Market Restraints Analysis
Table Inflation Analysis
Table The Impact of the Russian-Ukrainian War on the Market
Figure 2020 (COVID-19) Impact on Global Economic Growth 2019, 2020, 2021
Figure Population infected by the Covid-19 of Major Countries
Table Global Audience Analytics Market Size by Type (2019 VS 2024 VS 2030)
Table Global Audience Analytics Revenue by Type (2019-2024)
Table Global Audience Analytics Revenue and Share by Type (2019-2024)
Table Global Audience Analytics Market Size by Application (2019 VS 2024 VS 2030)
Table Global Audience Analytics Revenue by Application (2019-2024)
Table Global Audience Analytics Revenue Share by Application (2019-2024)
Figure Global Audience Analytics Revenue Market Size Growth (2019-2024)
Table Audience Analytics Market Size by Regions: 2019 VS 2024 VS 2030
Table Audience Analytics Revenue Market Size by Regions (2019-2024)
Table Audience Analytics Revenue and Share by Regions (2019-2024)
Figure North America Audience Analytics Market Size (2019-2024)
Figure Europe Audience Analytics Market Size (2019-2024)
Figure Asia-Pacific Audience Analytics Market Size (2019-2024)
Figure Latin America Audience Analytics Market Size (2019-2024)
Figure Middle East & Africa Audience Analytics Market Size (2019-2024)
Table North America Audience Analytics Revenue by Countries (2019-2024)
Table North America Audience Analytics Revenue and Share by Countries (2019-2024)
Table North America PEST Analysis
Figure United States Audience Analytics Revenue and Growth (2019-2024)
Figure Canada Audience Analytics Revenue and Growth (2019-2024)
Figure Canada Audience Analytics Sales and Growth (2019-2024)
Table Asia-Pacific Audience Analytics Revenue by Countries (2019-2024)
Table Asia-Pacific Audience Analytics Revenue and Share by Countries (2019-2024)
Table Asia-Pacific PEST Analysis
Figure China Audience Analytics Revenue and Growth (2019-2024)
Figure Japan Audience Analytics Revenue and Growth (2019-2024)
Figure Korea Audience Analytics Revenue and Growth (2019-2024)
Figure Southeast Asia Audience Analytics Revenue and Growth (2019-2024)
Figure India Audience Analytics Revenue and Growth (2019-2024)
Figure Australia Audience Analytics Revenue and Growth (2019-2024)
Table Europe Audience Analytics Revenue by Countries (2019-2024)
Table Europe Audience Analytics Revenue and Share by Countries (2019-2024)
Table Europe PEST Analysis
Figure Germany Audience Analytics Revenue and Growth (2019-2024)
Figure France Audience Analytics Revenue and Growth (2019-2024)
Figure UK Audience Analytics Revenue and Growth (2019-2024)
Figure Italy Audience Analytics Revenue and Growth (2019-2024)
Figure Russia Audience Analytics Revenue and Growth (2019-2024)
Figure Spain Audience Analytics Revenue and Growth (2019-2024)
Figure Nordic Audience Analytics Revenue and Growth (2019-2024)
Table Latin America Audience Analytics Revenue by Countries (2019-2024)
Table Latin America Audience Analytics Revenue and Share by Countries (2019-2024)
Table Latin America PEST Analysis
Figure Brazil Audience Analytics Revenue and Growth (2019-2024)
Figure Argentina Audience Analytics Revenue and Growth (2019-2024)
Figure Mexico Audience Analytics Revenue and Growth (2019-2024)
Table Middle East & Africa Audience Analytics Revenue by Countries (2019-2024)
Table Middle East & Africa Audience Analytics Revenue and Share by Countries (2019-2024)
Table Middle East & Africa PEST Analysis
Figure Egypt Audience Analytics Revenue and Growth (2019-2024)
Figure South Africa Audience Analytics Revenue and Growth (2019-2024)
Figure UAE Audience Analytics Revenue and Growth (2019-2024)
Figure Turkey Audience Analytics Revenue and Growth (2019-2024)
Figure Saudi Arabia Audience Analytics Revenue and Growth (2019-2024)
Table Global Audience Analytics Revenue by Players (2019-2024)
Table Global Audience Analytics Revenue Market Share by Players (2019-2024)
Figure Global Top 3 Companies Revenue Share in 2023
Figure Global Top 6 Companies Revenue Share in 2023
Table Global Audience Analytics Players Market Concentration Ratio (CR5) (2019-2024)
Table Audience Analytics Players Head Office, Business Provided
Table Mergers & Acquisitions
Table New Entrants and Expansion Plans
Table Adobe, Inc. Profile
Table Product Overview
Table Adobe, Inc. Audience Analytics Revenue, Gross and Gross Margin (2019-2024)
Figure Adobe, Inc. Revenue and Growth Rate
Figure Adobe, Inc. Revenue Market Share 2017-2023
Table Business Overview
Table Recent Developments and Plans
Table Oracle Corporation Profile
Table Product Overview
Table Oracle Corporation Audience Analytics Revenue, Gross and Gross Margin (2019-2024)
Figure Oracle Corporation Revenue and Growth Rate
Figure Oracle Corporation Revenue Market Share 2017-2023
Table Business Overview
Table Recent Developments and Plans
Table IBM Corporation Profile
Table Product Overview
Table IBM Corporation Audience Analytics Revenue, Gross and Gross Margin (2019-2024)
Figure IBM Corporation Revenue and Growth Rate
Figure IBM Corporation Revenue Market Share 2017-2023
Table Business Overview
Table Recent Developments and Plans
Table SAS Institute, Inc. Profile
Table Product Overview
Table SAS Institute, Inc. Audience Analytics Revenue, Gross and Gross Margin (2019-2024)
Figure SAS Institute, Inc. Revenue and Growth Rate
Figure SAS Institute, Inc. Revenue Market Share 2017-2023
Table Business Overview
Table Recent Developments and Plans
Table Sightcorp (Raydiant Inc.) Profile
Table Product Overview
Table Sightcorp (Raydiant Inc.) Audience Analytics Revenue, Gross and Gross Margin (2019-2024)
Figure Sightcorp (Raydiant Inc.) Revenue and Growth Rate
Figure Sightcorp (Raydiant Inc.) Revenue Market Share 2017-2023
Table Business Overview
Table Recent Developments and Plans
Table Akamai Technologies, Inc. Profile
Table Product Overview
Table Akamai Technologies, Inc. Audience Analytics Revenue, Gross and Gross Margin (2019-2024)
Figure Akamai Technologies, Inc. Revenue and Growth Rate
Figure Akamai Technologies, Inc. Revenue Market Share 2017-2023
Table Business Overview
Table Recent Developments and Plans
Table NetBase Solutions, Inc. Profile
Table Product Overview
Table NetBase Solutions, Inc. Audience Analytics Revenue, Gross and Gross Margin (2019-2024)
Figure NetBase Solutions, Inc. Revenue and Growth Rate
Figure NetBase Solutions, Inc. Revenue Market Share 2017-2023
Table Business Overview
Table Recent Developments and Plans
Table JCDecaux SE Profile
Table Product Overview
Table JCDecaux SE Audience Analytics Revenue, Gross and Gross Margin (2019-2024)
Figure JCDecaux SE Revenue and Growth Rate
Figure JCDecaux SE Revenue Market Share 2017-2023
Table Business Overview
Table Recent Developments and Plans
Table Telmar Group Inc. (Liiv Group) Profile
Table Product Overview
Table Telmar Group Inc. (Liiv Group) Audience Analytics Revenue, Gross and Gross Margin (2019-2024)
Figure Telmar Group Inc. (Liiv Group) Revenue and Growth Rate
Figure Telmar Group Inc. (Liiv Group) Revenue Market Share 2017-2023
Table Business Overview
Table Recent Developments and Plans
Table Google LLC (Alphabet Inc.) Profile
Table Product Overview
Table Google LLC (Alphabet Inc.) Audience Analytics Revenue, Gross and Gross Margin (2019-2024)
Figure Google LLC (Alphabet Inc.) Revenue and Growth Rate
Figure Google LLC (Alphabet Inc.) Revenue Market Share 2017-2023
Table Business Overview
Table Recent Developments and Plans
Table Global Audience Analytics Revenue Forecast by Type (2024-2030)
Table Global Audience Analytics Revenue and Share Forecast by Type (2024-2030)
Table Global Audience Analytics Revenue by Application (2024-2030)
Table Global Audience Analytics Revenue and Share by Application (2024-2030)
Figure Global Audience Analytics Revenue Forecast Market Size (2024-2030)
Table Audience Analytics Revenue Forecast by Regions (2024-2030)
Table Audience Analytics Revenue and Share Forecast by Regions (2024-2030)
Figure North America Audience Analytics Revenue Forecast Market Size (2024-2030)
Figure Europe Audience Analytics Revenue Forecast Market Size (2024-2030)
Figure Asia-Pacific Audience Analytics Revenue Forecast Market Size (2024-2030)
Figure Latin America Audience Analytics Revenue Forecast Market Size (2024-2030)
Figure Middle East & Africa Audience Analytics Revenue Forecast Market Size (2024-2030)
Table Research Process
Figure Bottom-up and Top-down Approaches for This Report